Google Ads
Campaign Breakdown
Local PMAX General
Spend: $1,703.77 | Clicks: 170 | Impr: 7,763 | CTR: 2.19% | CPC: $10.02
Local PMAX Expanded Locations
Spend: $256.35 | Clicks: 22 | Impr: 16,963 | CTR: 0.13% | CPC: $11.65
Local PMAX General | Wed & Thurs
Spend: $39.79 | Clicks: 7 | Impr: 4,506 | CTR: 0.16% | CPC: $5.68
PMAX | Website Traffic
Spend: $17.23 | Clicks: 3 | Impr: 77 | CTR: 3.90% | CPC: $5.74
Google Ads Changes Made
Negative keywords were added across multiple campaigns to refine targeting and eliminate irrelevant traffic:
PMAX | Website Traffic (V2 Account)
Added negative keyword [EXACT]: "who buys mounjaro near me"
Added negative keyword [EXACT]: "where can i sell my inhalers"
Added negative keyword [EXACT]: "what to do with expired diabetic test strips"
Added negative keyword [EXACT]: "usa test strips center"
Added negative keyword [EXACT]: "strips for cash review"
Added negative keyword [EXACT]: "sell unused medicines"
Added negative keyword [EXACT]: "quickcash4teststrips"
Added negative keyword [EXACT]: "extra test strips"
Added negative keyword [EXACT]: "diabetic supplies buyer near me"
Added negative keyword [EXACT]: "diabetic supply buyback"
Local PMAX General | Wed & Thurs (V3 Account)
Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"
Local PMAX General (V3 Account)
Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"
Local PMAX Expanded Locations (V3 Account)
Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"
Meta Ads
Conversions Breakdown
Campaign Breakdown
Lead Campaign | Sales vs Informative | Top 14 States
Spend: $628.07 | Clicks: 326 | Impr: 22,995 | CTR: 1.42% | CPC: $1.93 | Leads: 40 | Purchases: 9 | CPA: $12.82
Local Traffic | Dynamic
Spend: $67.23 | Clicks: 208 | Impr: 5,682 | CTR: 3.66% | CPC: $0.32 | Leads: 0 | Purchases: 0
Meta Ads Changes Made
New summer-themed ad creatives launched under "Lead Campaign | Sales vs Informative | Top 14 States": multiple new "Ads | Dynamic" ads were created and started delivery
Ad "Ads | Dynamic" status changed from Pending Process to Pending Review, then to Active
Ad "New Local Ad | Dynamic" status changed from Pending Review to Active, then subsequently flagged as Not Approved
New ad sets created under the lead campaign with summer-themed content targeting top 14 states
Billing charge of $441.00 processed on the ad account