Sin City Diabetics

Weekly Performance Update

June 29 - July 5, 2026

Google Ads

$2,017.14
Spend
202
Clicks
29,309
Impressions
0.69%
CTR
$9.99
CPC
0
Conversions

Campaign Breakdown

Local PMAX General
Spend: $1,703.77 | Clicks: 170 | Impr: 7,763 | CTR: 2.19% | CPC: $10.02
Local PMAX Expanded Locations
Spend: $256.35 | Clicks: 22 | Impr: 16,963 | CTR: 0.13% | CPC: $11.65
Local PMAX General | Wed & Thurs
Spend: $39.79 | Clicks: 7 | Impr: 4,506 | CTR: 0.16% | CPC: $5.68
PMAX | Website Traffic
Spend: $17.23 | Clicks: 3 | Impr: 77 | CTR: 3.90% | CPC: $5.74

Google Ads Changes Made

Negative keywords were added across multiple campaigns to refine targeting and eliminate irrelevant traffic:

PMAX | Website Traffic (V2 Account)

Added negative keyword [EXACT]: "who buys mounjaro near me"
Added negative keyword [EXACT]: "where can i sell my inhalers"
Added negative keyword [EXACT]: "what to do with expired diabetic test strips"
Added negative keyword [EXACT]: "usa test strips center"
Added negative keyword [EXACT]: "strips for cash review"
Added negative keyword [EXACT]: "sell unused medicines"
Added negative keyword [EXACT]: "quickcash4teststrips"
Added negative keyword [EXACT]: "extra test strips"
Added negative keyword [EXACT]: "diabetic supplies buyer near me"
Added negative keyword [EXACT]: "diabetic supply buyback"

Local PMAX General | Wed & Thurs (V3 Account)

Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"

Local PMAX General (V3 Account)

Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"

Local PMAX Expanded Locations (V3 Account)

Added negative keyword [EXACT]: "cvs test strips"
Added negative keyword [EXACT]: "goodrx test strips"
Added negative keyword [EXACT]: "dolcrx pharmacy las vegas"
Added negative keyword [EXACT]: "true metrix test strips"
Added negative keyword [EXACT]: "walmart test strips"
Added negative keyword [EXACT]: "amazon test strips"
Added negative keyword [EXACT]: "walgreens test strips"
Added negative keyword [EXACT]: "one touch test strips"
Added negative keyword [EXACT]: "contour next test strips"
Added negative keyword [EXACT]: "freestyle test strips"

Meta Ads

$695.30
Spend
534
Clicks
28,677
Impressions
1.86%
CTR
$1.30
CPC
19,507
Reach

Conversions Breakdown

40
Leads
9
Purchases
$17.38
Cost Per Lead
$14.19
CPA

Campaign Breakdown

Lead Campaign | Sales vs Informative | Top 14 States
Spend: $628.07 | Clicks: 326 | Impr: 22,995 | CTR: 1.42% | CPC: $1.93 | Leads: 40 | Purchases: 9 | CPA: $12.82
Local Traffic | Dynamic
Spend: $67.23 | Clicks: 208 | Impr: 5,682 | CTR: 3.66% | CPC: $0.32 | Leads: 0 | Purchases: 0

Meta Ads Changes Made

New summer-themed ad creatives launched under "Lead Campaign | Sales vs Informative | Top 14 States": multiple new "Ads | Dynamic" ads were created and started delivery
Ad "Ads | Dynamic" status changed from Pending Process to Pending Review, then to Active
Ad "New Local Ad | Dynamic" status changed from Pending Review to Active, then subsequently flagged as Not Approved
New ad sets created under the lead campaign with summer-themed content targeting top 14 states
Billing charge of $441.00 processed on the ad account

Work Completed

Meta Ads

CRM / Automations

Email Marketing

Reporting / Analytics

Social Media

Note: No Instagram account is currently linked for this client. Instagram posts are not tracked at this time.

CRM & Pipeline (GoHighLevel)

Pipeline: Order Flow - GFCFS (9 stages from Confirmation through Payment Sent)

Active
Automated SMS
Active
Automated Email
Active
Lead Follow-Up

Automated CRM workflows continued running throughout the period. SMS kit reminders and email notifications (thank you for sending supplies, payment confirmations) were automatically triggered for active leads. The Order Flow pipeline tracked leads through stages: Confirmation, Kit on the Way, Kit has Arrived, Kit Reminder sequences, Received, and Payment Sent.